The most tenuous attempt to link Kyle Sandilands to a news story of all time
Regular readers may recall the dramatic story of a dog that hurt its nose.
Thankfully, Fairfax’s Sydney Morning Herald can go one better with a promising-sounding online story involving bus crashes and celebrities.
Until one discovers that a) Nobody was hurt in the bus crash, b) Info about the accident came from its News Ltd rival the Manly Daily and c) The involvement of the celebrities consists of a nearby newsagent adjusting his billboard at the time, which referred to a celebrity (we’re honestly not making this up).
As one reader put it on Twitter:
“How to allude to a rival newspaper’s lack of integrity while losing your own in the process.”
At the time of writing, this is the second most read NSW story on smh.com.au.
And by an excellent coinicidence, Fairfax today announced it is rolling out a series of regional websites. Let’s hope they’re full of more high quality stuff like this.
I read this article and was completely baffled as to the point of any of it. there isn’t a difference between news.com.au and smh.com.au anyway other than logos.
When they want a new story don’t they just check their inbox?
i wonder how that dog’s nose it….no follow up?
Online readership might go the same way as print circulation with quality journalism like this. It’s wonderful being able to read crap content on various platforms!
missp – glad I’m not the only one that thinks it. I see no difference between smh.com.au and news.com.au in the levels of sensational headlines and amateurish reporting (the reporting that isn’t a copy-paste from AP, that is).
The sooner Ruperts paywall is up.. the sooner we will be able to pay for journalism of this standard. HUZZAH!!