The MSIX 6: ‘Big and nimble don’t go together’ – How conflicting messaging can harm a brand
The Marketing Science Ideas Xchange (MSIX) returns to Sydney in September. Guest speaker Professor Ujwal Kayandae will use psychology, economics, mathematics, and marketing science, to explain why consumers resist conflicting terms.
Taking place from 4 -5 September at Ovolo Woolloomooloo, the Marketing Science Ideas Xchange (MSIX) will hear from a range of industry leaders, including Ujwal Kayandae, a professor at Melbourne Business School.
In his session, Incoherent Marketing Dreams and Nightmares, Kayandae will use real-life examples to discuss how brands’ contradictory claims can put consumers off.
We sat down with him to chat all about it.
