The multi-billion dollar tech revolution transforming the future of marketing
Extended reality technologies are potent tools brands need to leverage fast to cement a competitive advantage. Seja Al Zaidi explores how these technologies might just be the real key to capturing a deeply engaged, emotionally connected audience in a world where consumers’ attention spans shrink by the day.
Adapt, or die – that’s the advice given by numerous market leaders in the extended reality and gaming space, an arena leveraging innovative tech advancements to create profitable outcomes for marketers.
While terms like metaverse, Web 3.0, VR, AR, gaming and AI all seem to blend into one hazy conglomeration of intimidatingly futuristic tech-babble, they are truly distinct and potent individual tools that brands need to leverage imminently to cultivate a competitive advantage, and a deeper sense of loyalty and emotional connection with consumers.
Data released earlier this year revealed that just 36% of Australians are enthusiastic about a future of extended realities like VR, AR, and the metaverse – but the bolstered sales and engagement these technologies confer mean that brands are wanting to acclimate consumers, and fast.
