The music licensing blind spot in social media marketing
Social media marketer’s willingness to jump onto a musical trend may cost them millions, if they don’t adhere to the laws. Amaury Treguer, co-founder of Bread Agency, explains.
Cookie chain Crumbl just learned the expensive reality of music copyright the hard way. Warner Music Group’s recent lawsuit demanding $24 million over 159 allegedly unlicensed tracks used in social campaigns shows how quickly viral content can turn into legal nightmares.
This case isn’t unique. Major labels have been escalating enforcement across industries, with settlements and lawsuits reaching tens of millions when brands use popular music without proper clearance.
For brands hoping to boost their visibility with the latest TikTok trend, the message couldn’t be clearer — following the crowd is not a legal defence, and the financial consequences are becoming impossible to ignore.
