The need for a new approach to work: a Gen Z perspective 

Amid the continued discussion of WFH, Involved Media digital media assistant Alex Mencinsky offers his thoughts on how it works for a younger workforce.

As a 22-year-old in the advertising industry, I hear a lot about a return to the office and read a lot from senior executives about their view of the mood of the workforce. This is all well and good, but as a Gen Z person I feel a young voice is important. If we are going to make real and valuable changes to the way people work, now is the time to do it – and everyone should have a say.

A bit of background about me. I wasn’t always planning on working in the media and advertising world. In fact, I barely considered it. For about 14 years, dancing was my identity. I considered it my career.

My first office experience was in a call centre. It was, of course, solely a means of funding my dance aspirations. Admittedly, my expectations of the corporate world stemmed from watching The Office. I assumed it would be a quiet, perhaps a little dry and drama-free ride, especially compared to the rollercoaster that is the world of dance. Now I know I really never left the amusement park, I just switched rides.

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