The new reality: why media companies need to act like content creators
Content creators have paved the way for a new means for media companies to view their rich libraries of video content and learn how to monetise it, Ezechiel Ritchie writes.
Do you recognise any of these names: How Ridiculous, JoshDub or Vincenzo’s Plate?
Probably not – but to their Australian and international communities they are rock stars. These Australian content creators have larger audiences than all our local media owners – and in an era defined by fragmented audiences, it’s time for media companies to take note.
How Ridiculous – a trio of Perth mates who love doing fun stuff – have an 11 million combined local and international subscriber base on YouTube. Vincenzo’s Plate, a guy who loves making delicious Italian recipes, has almost a million subscribers, while gamer JoshDub has 9.45 million subscribers.
