The NRMA calls for Aussies to adopt EVs in award-winning campaign
The NRMA wants Aussies to take up EVs.
The NRMA has released a new campaign in an effort to encourage more Australians to adopt electric vehicles, while raising awareness of its growing EV charging network.
Developed with production partner 3rdspace and the NRMA’s in-house Creative Studio, the campaign revolves around a 30-second film, “Join the charge”.
In addition to shots of drivers charging their vehicles and visiting locations on the road, the film features a voice-over explaining how EVs are becoming more popular among Australian drivers, and how the NRMA’s charging network is helping them travel further.
What an inane ad! This will still not sway us as seniors looking for our final car for us the ICE Nissan Pathfinder beingour choice! No one can still afford EVs in Australia, trust their range or and their self immolation habit!
I’m the opposite,now 72yo and bought possibly my last car two years ago.A BYD Seal Performance,admittedly only charge at home and totally suited to my lifestyle.Too many positives,never go back to ICE vehicles.
I am a senior & have just bought my last car, an EV, and could be happier. Only problem is some of the cables/retraction is too heavy (not an issue with NRMA) who seem to be good.
New EVIE are great as just plug in to charge with no need to open app. NRMA should adopt this functionality too.
All these ev will be worthless when solid state batteries come out . So don’t waste your money .
What a nonsense lefti/green propaganda. In October did an iconic trip to Cape York. Can you imagine driving an electric car?