The opportunity for the Australian CMO is in through the line C-Suite collaboration
Each year, Deloitte welcomes 50 of the top emerging or newly appointed CMOs around the world at Deloitte University, just outside Dallas, Texas for a three-day programme to prepare them for the C-Suite. CMO Jim Stengel hosted, with four Australian CMOs included this year for the first time. This what David Phillips learned.
The CMO role and function continues to be inconsistently defined across the corporate world, with many (particularly in Australia) still serving as the advertising function of the business. While marketers on average have a very high proportion of traits required to run at executive level, they are held back by a consistent gap – pragmatism.
While US CMO’s are a little more progressed than others in the revival of the function, the great CMO’s around the world are continuing to champion the customer and taking on responsibility for top-line growth. All must to do more to collaborate and pragmatically connect across the business.
This correspondent highlights:
