The Palace to fight on after Target loss
The Campaign Palace is to fight on after losing another big account yesterday.
After a relationship that lasted 27 years, retailer Target has kicked off a closed-door review of its ad agency relationships that will exclude The Palace.
Target’s exit comes after the losses of Bonds, Dominos and Westpac.
Russel Howcroft, boss of Y&R Brands Australia, said: “The Campaign Palace is a globally acclaimed creative agency brand. And we will continue to support it.”
seriously, how badly run is that entire group. bad decisions on top of worse decisions over a period of years.
no wonder the clients are deserting in groves, the whole thing is an utter shambles
It’s like GPY&R all over again…
clearly something wrong at the top – might have to do with the ability to form good client relationships? that many clients don’t leave by chance…
Agree with adgrunt and anon-e-mouse, McTrouble at the top.
Wow. You guys have short memories. MM was brought back twice to save Target from leaving. One of the best in the business. Look carefully at client management history before directing blame.
@bystander – but it has gone without pitch no? last time i checked most of the Client Management was put there by MM?? teams are built by the management and when teams don’t work management can’t be the teflon kid…just sayin
I’ve always thought Target was pretty good at marketing and brand management (at least as far as Australian retailers are concerned).
I attributed my belief to the great consistency in their most senior marketing and brand ranks, such as the 27-year agency relationship mentioned above.
But Murray Chenery, Target’s GM Marketing of the past 10+ years appears to have left the company in January 2012 according to his LinkedIn profile.
And now the relationship with Campaign Palace is over. All this begs the question, what will happen to the management of the Target brand?
Will we see brand revitalisation? Will we see brand repositioning? Will the Target brand equity be in a better – or in a worse – state in a few years time?
Will any of it be enough to help combat the current/emerging retail climate? And will the new Managing Director of Target be 100% Happy?!
@bystander – stand corrected if you meant the Client Side management as per Adam Joseph’s post.
Yes, I did mean client-side management.