The pants go flying in Aldi’s 2025 Christmas campaign
Time to loosen up in Aldi's new TVC
Aldi Australia has released a Christmas campaign that celebrates the idea of festive indulgence.
The “Go On, It’s Christmas” platform positions the supermarket chain and its affordable products as the catalyst for going all in on holiday celebrations.
The campaign’s 30-second hero film takes viewers into a holiday gathering where the host, while holding a plate of prawns, asks guests “who’s got room for seconds?” Immediately, everyone’s good pants fly off and are replaced with comfortable alternatives — baggy pants and shorts.
