The perils of using AI as an unpaid intern
Ad agencies are loving talking about AI as an intern. But TrinityP3’s John Minty asks what are the risks that the intern might surprise or usurp its agency bosses?
When using AI as a free intern - you get what you pay for
In media and advertising there used to be a rule about being nice to the intern. You know cause one day they might be your boss but I wonder if we need to rethink or reassess this rule for an era where AI is everyone’s intern?
Every time AI gets mentioned in adland, the room exhales with the same comfort blanket: “It can’t replace human creativity.” It’s the industry’s favourite bedtime story, told under the doona while ignoring the rustling in the cupboard.
The trouble is, AI isn’t waiting politely, or switching on only when you ask. It’s already cranking out ideas before you’ve finished ordering your double-shot, extra-hot, half-strength, oat-milk skinny flat white.
