‘The real deal’: Ford pares back the advertising cliches for its new Puma

September 30, 2020 10:29

Ford has removed all the smoke and mirrors traditionally used in car ads, in an effort to show its new Puma speaks for itself.

The campaign, from Clemenger BBDO Melbourne, shows all the layers of production gradually peeled away, from the scenic landscapes revealed to be green screens to the stylish couple wandering off set.

In 2018, the BBDO network was appointed to Ford’s global creative account, ending a 75 year relationship with WPP. Clemenger BBDO Melbourne has produced local work for Ford, despite also holding the Australian creative account for BMW.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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