As the cost of deception rises, the best strategy is truth
Two recent court verdicts in the US ruled that social media giants are liable for harms arising from the “engineered addiction” of their platforms.
Communications crisis expert Peter Wilkinson sees the rulings as a warning and a guide for anyone using social media networks to communicate.
Peter Wilkinson
Recently, two separate juries found that social media companies are liable for damage caused to children. The verdicts matter beyond the tech giants.
Every brand that built its communications model on those platforms, and measured success on manipulating clicks and reach, now faces a simple question: is this one more step towards me being legally exposed?
The court decisions reinforce my view that:
