The Rocks’ Argyle Street dining precinct receives brand overhaul

ArgyleXchange outdoor ads

A dining precinct within Sydney’s harbour side suburb The Rocks has received a brand overhaul by creative agency Alphabet.

ArgyleXchange is the new brand identity for a number of venues around Argyle Street owned by Urban Purveyor Group.

The idea is based on ‘X marks the spot’ and has been executed across street art and posters, outdoor via JCDecaux, social media and online.