The Royal Institute for Deaf & Blind Children rebrands to NextSense

Royal Institute for Deaf & Blind Children (RIDBC) has rebranded as NextSense with an accessibility-driven brand and positioning from Interbrand Sydney.

NextSense’s new brand is focused on the message of enhancing the futures of children with vision or hearing impairments. The brand identity utilises dot and wave patterns to reflect sound waves and braille dots and AAA-accessible colours enable a high contrast for people with vision loss. The new typeface was developed for maximum visibility.

The relaunch unites the RIDBC with its groups and services such as the Sydney Cochlear Implant Centre (SCIC), Renwick Centre research institute and Tarayle and RIDBC schools and preschools.