Features

The shift from CMO to chief customer officer is both ‘disingenuous and silly’ | Mumbrella360 video

Missed a session during Mumbrella360? Don’t panic, as we’ll be releasing videos from our most popular sessions during the coming months. In this video, watch Thinkerbell’s Adam Ferrier explain why hiring a chief customer officer is ‘a fast track to homogeneity with your customers’.

Josie Tutty

July 17, 2018 10:14

During the following video from June’s Mumbrella360 conference, Thinkerbell co-founder Adam Ferrier calls for the end of the chief customer officer, and claims the role is “a fast track to homogeneity with your customers”.

Ferrier tells the audience that “a lot of CMOs are changing their titles to chief customer officer, which feels both disingenuous and silly”.

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics