The small but vital word that unites MySpace Music, Google Wave and the paid content debate: Easy

Tim Burrowes

October 2, 2009 10:26

This week, three things happened that gave something of a hint on where the digital shift is taking us.

The launch of MySpace Music in Australia was announced; Google said previews would start being issued for its new product Google Wave from today, and hints began to emerge from within News Ltd that they might actually have a plan they believe in for how to make online content pay.

There are three factors at play – the importance of marketing to their success; the way users share stuff and most of all, making it easy for consumers to do the things that site owners want them to.

First to MySpace Music. They had a swanky launch in Sydney yesterday, ahead of the service going live in Australia early next week.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Google Wave Marketing MySpace Music News Ltd online paid content sharing The Punch

6 COMMENTS

philip Barker 2 Oct 09

Hmmm … that’s making it sound almost easy

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Tom Maynard 2 Oct 09

But Tim, If somebody was giving away the same coffee next door why would buy one?

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mumbrella 2 Oct 09

Then I’d make sure the coffee I was selling was higher quality and marketed better. That’s why I buy frothy lattes from Starbucks rather than what might be a perfectly nice coffee from the newsagents near home who have also started flogging coffee.

Or I’d have a chat with the person giving it away and suggest that we should set up a cartel and both start charging the same amount…

Cheers,

Tim – Mumbrella

Colin 4 Oct 09

Tim, unless you want graeme samual getting medieval on you, you’d best not
talk to your rival.

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mumbrella 4 Oct 09

Hi Colin,

Indeed – he made that warning already: http://www.bandt.com.au/news/BE/0C0636BE.asp

So the next best thing is to announce very loudly what you’re planning to do in the hope that your rival follows…

Cheers,

Tim – Mumbrella

Raul Raja 11 Oct 09

We just released a google wave gadget and robot that allows you to preview music from the Amazon mp3 store. It can also detect audio products and return inline links based on a Wave conversation or keyword query autodetecting artist name, song title, or album.
In case anyone is interested http://amazonmp3.withwaves.com

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