The social year in review
In this guest post Suzie Shaw gives her run-down of the year’s biggest LOL’s, fails, and brand campaigns.
What a year in Social.
2015 was the year that 26 million people changed their Facebook profile to a rainbow flag. It was the year Kim Kardashian “broke the app store”. And it was the year that Social rose to an estimated 16% of online ad spend.
I was debating whether to make this a global review, or an Australian review… but in 2015, that question almost doesn’t make sense. The walls of the internet are almost totally porous. Nevertheless, there have been quite a few Aussie developments worth calling out.
A nice piece, thanks for sharing. Only thing I’d contest though is Twitter as platform of the year. Declining active/monthly user base and (I feel) less relevance, particularly in our local market. I would have thought Instagram was a shoo-in.
Oh and… Tim/Alex – time to start allowing emojis in Mumbrella comments. Ya? 🙂
nice summary – saved me a lot of reading.
Nice piece Suzie, thanks for sharing