The Society of Digital Agencies unveils 2011 digital outlook

A new report investigating this years digital outlook has been released by The Society of Digital Agencies – a collective,  acting as a voice for digital marketing professionals.  

The announcement:

The Society of Digital Agencies (SoDA) and its Australasian member companies including Reactive, IE, Resn and Soap announced today the release of the third annual Digital Marketing Outlook (DMO): a survey of over 600 marketers, agencies and technologists globally; articles and case studies from SoDA’s member agencies around the world including Australia; and commentary from the DMO Advisory Board of senior marketers, as well as many other prominent contributors.

According to marketers surveyed, 69 per cent plan to invest their resources in social networks and applications. 43 per cent of marketers plan to decrease their investment in paid traditional media and 61 per cent plan to increase their investment in unpaid/earned media. In addition, the hiring of social media marketing professionals top the list of hiring priorities for marketers in 2011.