The Sphere Agency uses rock band metaphor in campaign to push its integrated credentials
Sphere ad: lambasts big siloed agencies
A Melbourne ad agency has launched a campaign to promote itself to clients.
The Sphere Agency has used online video, e-direct marketing and a microsite to push its integrated credentials to medium-sized advertisers with a budget of between $2m and $10m.
The 10-year old agency is also pushing its ‘Everything you want, nothing you expect’ slogan.
I think when an ad agency creates an advertisement for itself, it’s pretty much expected that ad will be pretty darn good. This ad however……
I think it gets the point across
‘Everything you expect, nothing you want’…
nice one…. who’s the chick singing, yummy
STUPID!
Was that an ad for MTV? I’m guessing they think their prospective clients are 15-year-old girls.
hope they’ve cleared that flight facilities track …
I like it!
Get’s the point across…
Good, simple metaphor. (Molly, hope you’re resting up after that head injury because I couldn’t spot One Direction in that clip.)
WTF
…But I spotted no direction J
talk about desperate !
I think the video works. what sphere have done here is proactive…. From the article, I think it’s more about positioning, than it is about desperately trying to pick up clients.
Good work Sphere.