The story of Fearless Girl, as told by the marketers who created her | Mumbrella360 video
Missed a session during Mumbrella360? Don’t panic, as we’ll be releasing videos from our most popular sessions during the coming months. In this video, Elizabeth Serotte, vice president marketing communications at State Street Global Advisors explains where the idea for the iconic Fearless Girl campaign came from.
During the following video, Elizabeth Serotte, vice president marketing communications at State Street Global Advisors, explains where the idea for the iconic Fearless Girl statue came from.
The campaign, created by Wall Street investment firm State Street Global Advisors, placed a bronze statue of a girl staring down New York’s iconic Charging Bull statue as part of the company’s campaign for greater diversity on boards.
