The Sydney Morning Herald crowned Australia’s ‘most read masthead’
The Sydney Morning Herald is Australia’s most read masthead according to the latest Total News readership figures released by Roy Morgan.
The daily tabloid boats 7.27 million readers nationwide – nearly double that of its main competitor, The Daily Telegraph (3.94 million).
According to the report, the Sydney Morning brand has an average issue readership of 383,000, while Saturday’s print edition recorded 485,000 readers.
Across the Herald and The Age, the country’s most prestigious food news brand, Good Food, recorded a readership of 1.4 million, up 5.7% quarterly, while Traveller recorded quarterly growth of 3.9% with 1.15 million readers.
In addition, Good Weekend recorded an average issue print readership of 708,000, while Sunday Life recorded 362,000 and Domain 489,000.
The Sydney Morning Herald executive editor Luke McIlveen said: “The millions of readers who turn to our mastheads for quality and accuracy have shown their willingness to invest in premium journalism.
“We’re delighted with the subscription growth across The Sydney Morning Herald and The Age, and we will continue to deliver the thoughtful, independent journalism our readers expect.”
Produced by Roy Morgan, the latest Total News readership figures refer to the twelve months from March 2023 – 2024.
The report also revealed the Australian Financial Review as the most read premium business masthead, recording a cross-platform readership of 3.5 million people.
The Monday to Friday print edition continued to record annual growth of 18% year-on-year, for an average issue readership of 262,000, while the AFR Weekend Saturday print edition has a readership of 179,000.
The Financial Review’s editor in chief, Michael Stutchbury, said: “The Financial Review’s newsroom is particularly pleased with the success of our digital strategy, shown by four consecutive quarters of growth in our digital-only audience.
“With our digital-only audience growing by 2.4 per cent a year, the Financial Review has the biggest digital audience of any national newspaper brand.”
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