The talent pool drains despite indie media agencies’ growth wish, IMAA finds
While 85% of independent media agencies will grow staff by up to 25% or more, more than half believe the quality and depth of the talent pool are still poor, according to Pulse Survey of The Independent Media Agencies of Australia (IMAA).
Agencies surveyed predicted Australia’s total advertising expenditure market will grow in 2022, with 90% agreeing the spending will go up by between 10% and 30%.
Key media channel growth this year will come from BVOD/CTV, digital video, and digital out-of-home, with all predicted to grow by 25% or more. Podcasts, digital social, search and display are set to grow by up to 25%.
Curious about this talent shortage… With a network of around 40,000 people I’ve not once been asked by these agencies to help resource their talent problems, so I’m curious if it is a skillset issue or is it just the price they’re willing to pay is not on track with the market? Or is the billing model forcing us to chase unskilled labour over effective and efficient work? Is ageism meaning that great talent who are willing to work to meet their responsibilities are being pushed out of an industry too early?
I think we should all rally together and look into this more deeply rather than accept this ‘Talent shortage’ on face value.
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