Industry reacts to ‘No’ win: ‘The time is right to introduce federal truth in political advertising laws’
Key figures within the media and marketing industry have reacted to the ‘No’ vote emerging victorious on Saturday night’s Voice to Parliament referendum.
Over 60% of the country voted against the Voice, which backed up what early polling indicated in the week’s leading up. In fact, ACT was the only territory to count a majority vote in favour of the move.
The bigger story here is how out of touch the Australian advertising industry is with the average Australian.
The advertising industry is supposed to be the voice of the consumer in boardrooms across the nation. Instead, a largely non-diverse advertising industry comprised of people under 40 living in inner urban areas of Sydney and Melbourne assumes that everyone thinks like them.
Yet industry execs still don’t get it.
I unfortunately the referendum result showed that people cannot always be told what to do, especially when it’s something as important as our constitution. So throwing money at the advertising is NOT the answer! it’s best to Let It Be. Let the people decide . All the media needed to do was provide well written truth about hoped for outcomes and how it was proposed to be achieved. The loss of Yes has given a very clear message that there needs to be more REAL LISTENING! We have learned a lot about the state of mind of this country in these times. Stop going on about $$ and shiny new products, it’s about listening to Real people,real hearts and mindsThe Yes campaign lost way too plastic. Humanity is not just Yes or No ! This is not an immediate matter, let’s go quietly and slowly here. It’s a nurturing process. At least this has raised awareness about the needs of First Nations people. There’s still more listening to be done. Quietly sit down on the ground and see what is heard from our Mother Earth