Hamish and Andy and Casefile have a new competitor on the podcast ranker
Hamish & Andy once again took the top spot as Australia’s most popular podcast for the month of July, with over 860,000 monthly listeners.
Following closely behind was ABC News Top Stories Australian Broadcasting Corporation boasting 763,841 monthly listeners; Casefile True Crime, with 651,998; Mamamia Out Loud Mamamia with 524,800 and Bronwyn News Corp Australia with 511,202.
Despite slight fluctuations in monthly listener numbers, the top five remained the same as the previous month of June.
Released by Commercial Radio and Audio (CRA) and Triton Digital, the Australian Podcast Ranker is a regular monthly snapshot of the nation’s most popular podcasts.
It aims to assist brands and agencies make informed decisions on where to place their podcast advertising budget.
The data also uncovered Australia’s favourite genres, with society and culture taking the top spot (4,165,055 monthly listeners), followed by true crime (4,146,906), news (3,778,935), comedy (3,290,811), and sports (3,290,276).
The data also unveiled the top five publishers with ARN/iHeart securing first place, then LiSTNR, Australian Broadcasting Corporation, News Corp Australia and Audioboom.
Australians lead the world when it comes to podcast listening. According to YouGov data, one in five Australians tune into podcasts at least once a week, with one in six listening daily.
Podcast consumption is especially popular among younger audiences, with 27% of those aged 25-34 listening daily and 33% tuning in weekly.
There are notable differences in podcast preferences between genders. A third of male listeners (33%) favour music podcasts, compared to just a quarter of women (25%). Men are also more inclined to listen to podcasts on news and politics (21% vs. 12%), comedy (17% vs. 12%), and TV and movies (15% vs. 9%).
The most significant gender gap is seen in sports podcasts, where 17% of men listen, compared to just 4% of women. Conversely, women are more likely than men to regularly listen to true crime podcasts (13% vs. 8%) and health and lifestyle podcasts (14% vs. 11%).
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I just want to make it clear that the Triton Digital Rankings do not include all podcasts as one of the shows I represent had over 800k listens in the month of July and is not represented on the Triton chart nor this article. I think Mumbrella would do well to take into account more than just the Triton rankings if they want to educate advertiser on the top podcasts rather than the top podcasts owned by large corporations like iHeartMedia & SCA.
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