Your last-minute guide to Taylor Swifting your PR

Oh, no! Taylor Swift is already in the country, and your international toiletries brand hasn’t moved past a list of song title tie-ins on a white board in planning your killer Taylor content. It’s a red-level, flashing lights emergency.

“All You Had To Do Was Spray” is quickly decided upon for your deodorant’s social media post, and you all high-five and dance in your boardroom to a Taylor Swift song.

Except, it’s not a Taylor Swift song at all. It’s actually Ariana Grande you’re all dancing to – but you don’t know this, and it doesn’t matter, because you don’t actually care about Taylor Swift. This fever will pass. It’s not your fault.