The Wiggles team with Dettol for ‘truly rewarding’ new campaign

Reckitt’s Dettol has partnered with The Wiggles to launch an exciting campaign aimed at making handwashing fun and engaging for children and parents, Mumbrella can reveal.

The partnership was created by Dettol and The Comms Department, on behalf of The Wiggles – with the campaign executed by WiredCo – and uses music to build memory structures that teach children to wash their hands properly.

A new Dettol colour foaming handwash has also been created in collaboration with The Wiggles which is available to buy in Woolworths, Chemist Warehouse, and other stores across Australia.