The WNBL and Foot Locker forge new partnership

October 10, 2024 2:49

Sportswear retailer Foot Locker is officially partnering with the Women’s National Basketball League (WNBL) ahead of the 2024-25 season.

The partnership will serve as an initiative allowing Foot Locker to uphold women’s sports and contribute to basketball’s increasing popularity within Australia.

Foot Locker is marking the business move with a concept store – ‘Foot Locker Reimagined’ – at Melbourne Central on October 23. Players from across the league are expected to appear at a fan and special media event, conversing with attendees by “sharing their favourite Foot Locker memories and sneaker stories”, as well as reflecting on their journeys through the realm of basketball and predicting what will happen in the oncoming season.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.