The Woolmark Company takes aim at people’s obsession with synthetics and robots in first campaign for seven years

The Woolmark Company has taken aim at people’s obsession with synthetics and the future in a campaign seeking to educate a new generation of consumers about the benefits of Australian Merino wool.

In its first campaign since winning the account in November last year, TBWA/Sydney launched the global campaign with the intention of telling a story of a synthetic world which has forgotten how to live naturally.