The Works uses YouTube clips of kids and parents in first campaign for Children’s Panadol

Miranda Ward

July 21, 2015 11:35

Children’s Panadol is celebrating parenting in a new digital campaign which uses YouTube clips showcasing the lengths parents go to keep their kids happy and entertained in the first campaign from The Works.

‘The things we do for kids’ campaign features YouTube clips of kids of varying ages getting up to mischief and laughing with their parents and is overlaid with the song ‘Tell my why’, which was specially commissioned for the campaign.

https://www.youtube.com/watch?v=0OhSVETEfAM

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.