The X Factor sees off Australia’s Got Talent

Nine’s decision to put Australia’s Got Talent head-to-head with the X Factor appears not to have paid off, with the launch show only just pulling in 1m metro viewers. Meanwhile The X Factor did about 30 per cent better.

According to preliminary overnight figures from OzTAM, AGT – fronted by Kyle Sandilands, Timomatic, Dawn French and Geri Halliwell – rated 1.044m, sixth for the night. The X Factor – featuring Ronan Keating, Dannii Minogue and Redfoo – rated 1.314m and was third.

In the key advertising demographic of 25-54, The X Factor was number one for the night, while Australia’s Got Talent was down in sixth.

In a further disappointment, Underbelly: Squizzy, which is likely to be the last in the franchise, rated 772,000 for Nine.

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