The Y, formerly known as the YMCA, appoints Zenith to media account

Australia’s YMCA, which has recently been rebranded to the Y, has named Publicis Groupe’s Zenith as its media agency of record. Mumbrella understands there was no incumbent, and Zenith has previously done project work for the brand.

Coinciding with the announcement, the agency and creative shop The Department of Creative Affairs has launched #WeAreStillHere, a new campaign for the Y that features a range of young people explaining “the power of inspired young people” in coping with the challenges presented by COVID-19.