Then vs now: Adland leaders on how the industry has transformed this decade

We are counting down the final days of the decade (don’t argue with me. It wasn’t a fun argument in 1999, and it’s an even less compelling one in 2019). So, what better time to celebrate and commemorate adland’s 10-year metamorphosis with advertising industry leaders?

BMF’s executive planning director Christina Aventi thinks 2010 versus 2019 is “same, same, but different”, White Grey’s CEO Lee Simpson says it’s been a “decade of great change”, and DDB’s national chief creative officer Ben Welsh dubs it a “Jurassic period for advertising”.

“There are small, nimble, furry creatures running around, chanting the doom of the larger, older models and in many instances those furry critters have been right,” Welsh says.

“The consultancies are in ascendance. WPP and Publicis are contracting and merging.”