Theory Crew rebrands and wins more clients

In addition to undertaking a rebrand, Theory Crew has signed new multinational clients.

The announcement:

Melbourne-based agency Theory Crew announces the addition of several multinational clients to its growing portfolio, while unveiling its re-brand.

New Client Announcements:

Driscoll’s Sweetest Batch Blueberries

Theory Crew is set to support Driscoll’s Sweetest Batch Blueberries for the Spring/Summer berry season. Renowned for being extra juicy, extra large, and extra sweet, Driscoll’s Sweetest Batch Blueberries are only available at Woolworths. Theory Crew will embark on a talent-led campaign including PR, influencer relations and sponsored media to highlight the superior quality of Driscoll’s Sweetest Batch Blueberries.

Kärcher Spring Cleaning

Theory Crew will support Kärcher’s spring cleaning campaign with a tailored influencer approach designed to resonate with homeowners and cleaning aficionados. Theory Crew’s expert knowledge of influencer marketing and TikTok content trends will help Kärcher showcase its innovative solutions and engage consumers during the Spring cleaning season.

Monde Nissin Australia – Peckish

Extending its relationship with Monde Nissin Australia, Theory Crew is engaged by snacking brand, Peckish for the launch of its new cracker range, Peckish Peckables. As Australia’s #1 rice cracker brand, Peckish is poised for a major impact. Theory Crew’s localised, integrated approach will harness clever ideas and empathetic understanding to drive buzz and connect with snack enthusiasts.

Welcome Back: Skin Physics

We’re excited to welcome back leading Australian skincare brand Skin Physics. Our renewed partnership will focus on PR, influencer relations, and sponsored media campaigns for its key ranges: Oxygen-C, Dragons Blood, and Advance Superlift.

Re-Brand and New Website Launch

Theory Crew recently unveiled a re-brand, launching a new website reflecting a commitment to combining clever theory with the right crew. This refreshed identity and enhanced digital presence highlight the agency’s dedication to staying ahead of the game and delivering cold hard results. The new website showcases service and brand expertise and Theory Crew’s modern approach to PR and media strategy,
making it easier for clients to see how compelling stories are created and told.

PR industry connection platform, Sourcebottle, founded by PR professional veteran Bec Derrington this week acknowledged Theory Crew’s strategic prowess. Derrington highlighted to her community of thousands why Theory Crew has captured Sourcebottle’s admiration as a top-tier PR and social media agency.

“Theory Crew’s commitment to creating win-win scenarios, where the value is twofold; brands receive genuine endorsements if warranted and experts gain meaningful media exposure, is testament to TC’s innovative approach to a market saturated with standard product-centric releases,” Derrington said.

“Let’s take a moment to appreciate when an agency goes beyond the norm to deliver exceptional value. Hats off to Theory Crewe for setting a stellar example in the PR industry, she said.

The PR story Derrington refers to resulted in a Sunrise segment aired live today.

Theory Crew founder and managing director, Felicity Grey said the new partnerships and refreshed branding is just a sneak peak of what is to come.

“Our manifesto is at the heart of everything we do. We bring people together, love a challenge and are never afraid to be persuasive when we know something will work.”

“This financial year has already been incredibly positive and we look forward to showcasing new projects as they are released. We have many exciting ideas in the works for our industry and look forward to bringing ideas to life that make an impact.”

Source: Theory Crew