‘There are so many chances to let people down’ in-store, says The Warehouse Group CMO

Jonathan Waecker, CMO of The Warehouse Group NZ, has told an audience of retail marketers that although there are “so many chances to let people down”, the group will never give up on its retail stores.

Speaking at Mumbrella’s Retail Marketing Summit, Waecker said that the company made a choice to focus on physical stores because that’s where the majority of their sales come from, but in doing so realised they were facing more challenges in providing good customer experience.