There’s always a first time

MIPCOM took place over a month ago, but its effects can still be felt – particularly by those who had never been to an international market. James Boyce, on behalf of Dog Money World, shares his first experience with Encore.

It was not just any other Sunday afternoon in Sydney. Our hearts beating with excitement at the prospect, ‘this time next week, we could be touching down in France for MIPCOM’. Our decision was made, after months of working on our cross-media concept Crime Plays and a great response from a pitching panel, it seemed that this project would be the one that would take us to our first international market.

From the get-go we felt we were onto something good with Crime Plays, an immersive cross-platform experience that puts a crime world in the palm of your hands. Most aptly described it’s The Amazing Race meets Mafia Wars.

In the months preceding MIPCOM, we’d been developing this idea at Metro Screen surrounded by a group of fellow ‘transmedia’ producers. In this non-competitive, safe environment sharing was not only encouraged but necessary to work through ideas and decide what had legs and what didn’t.