‘There’s no one way to be a man’: Thinkerbell disguises Our Watch campaign inside a streetwear ad
Thinkerbell has released its latest The Line campaign for Our Watch – which seeks to help the community end violence against women and their children – showing through streetwear that “there’s no one way to be a man”.
The campaign is described as as ‘Trojan Horse’, hiding the message of healthy masculinity inside an ad that appears to be for streetwear. The campaign aims to encourage young men to adopt a different attitude instead of outrightly telling them what to think.
The animated ad shows a man drawing a glowing line across the ground with his sneakers that are branded with ‘Never Follow’. As he walks, he passes men sharing private photos of a woman and writing defamatory graffiti on a wall. He rejects the behaviour and keeps walking to the beat of his own drum.
