‘There’s still nothing like Australia’: Tourism Australia rolls out international marketing activity in light of the bushfires and Coronavirus

Tourism Australia’s international marketing response to the bushfires, and now the Coronavirus, has begun, spreading the message overseas that ‘There’s still nothing like Australia’.

The campaign follows on from the $76m government grant provided to Tourism Australia as part of the National Bushfire Recovery Fund in January, $25m of which was allocated to international marketing.

International marketing activity has begun in aid of the tourism industry recovering from the bushfires

International activity rolled out yesterday, leveraging joint-marketing and commercial partnerships with tourism operators including Qantas, Singapore Airlines, Thomas Cook, Malaysia Airlines and Flight Centre.