These are the most valuable football club brands in the NRL and AFL

October 9, 2024 3:56

A fresh report from brand valuation consultancy, Brand Finance, has unveiled the brand value of Australia’s National Rugby League (NRL) and Australian Football League (AFL) brands.

According to the research, the AFL’s Collingwood Football Club holds the crown for the “most valuable football club” in the country, boasting $145 million in brand valuation (BV). Carlton and its $115 million BV stands behind it, followed by Richmond Football Club as the third most valuable brand with $101 million BV to its name.

Perth’s West Coast Eagles was found to hold $68 million in BV. Meanwhile, Port Adelaide Football Club sits just behind with a BV of $67 million.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.