Think 2014 was disruptive? You ain’t seen nothing yet
As we come to the end of the year Mumbrella editor Alex Hayes looks back at some of the big themes from 2014, and how they will affect the industry in 2015.
It’s been just over a year since I took over from Tim in the hot seat looking after the day to day business of the Mumbrella website.
It’s been a steep learning curve. But then it feels like everyone in the industry has been on a similar learning trajectory too.
Coming from B&T I knew the industry and the main players pretty well, but there’s nothing that quite prepares you for the sheer amount of audience engagement and feedback we get here. If we do something well, it’s great to get the praise. If we stuff up, we very soon know about it. But as I write this I’d definitely like to think our account is looking positive.
To you Alex and to the rest of the team at mumbrella have a very happy Christmas and yes here’s to a great start to 2015. Cheers Caroline
Well done Alex and the team for a great effort in 2014. Hope to see you on the Beach for Touch Footy soon 🙂
Its been a good year for Mumbrella. Obviously the Cannes coverage is the big deal. From a readers perspective you passed the most important test – do you write for your readers or for your mates in the media? Kudos for passing the test, its good that you did. As hard as the choice was, if you had made the decision not to publish for fear of upsetting your mates….and the readership found out…..we’ll not publishing would have been harder on you.
Been a great year for Mumbrella – massive congratulations.
The content on News, Mumbo and Opinion have been excellent (although the curation on Opinion needs to be a little tighter).
Congrats to Alex and the team. Here’s to an even better 2015!
the stance against scam was the best thing mumbrella have done.
nothing makes this industry look like bigger chumps than betraying its purpose in the first place.
“fuck off and be an artists then” was the quote from someone at the time i believe. spot on
Keep up the great work Mumbrella!
We need you more than ever.