Thinkerbell appointed as creative agency by Godfreys, launches first work
Independent agency Thinkerbell has been appointed as the creative partner for vacuum and cleaning brand Godfreys in Australia and New Zealand, and has launched its new brand platform, ‘Feel Free’.
The new work positions Godfreys as the only cleaning retailers that gives customers the euphoric post-cleaning feeling of relaxing, knowing everything is done.
Godfreys’ general manager, marketing, Nathan Dixon, said the brand was looking for a partner that could help re-establish its name in market, and Thinkerbell has done exactly that.
“We worked closely with the team at Thinkerbell to create a new and more emotive way for Godfreys to communicate, one that captures the positive feeling you get when the cleanings complete.
“It’s been a real pleasure thinking and tinking with Thinkerbell,” Dixon added.
Head creative tinker at Thinkerbell, Regina Stroombergen, added: “We’re super excited to be working with Nathan, Quinn and the team at Godfreys and have loved taking their brand to a new level. As the category leaders only Godfreys can take the higher emotive ground of that post clean feeling, as they are the only retailer whose entire brand is dedicated to cleanliness.
“We’ve captured that feeling you get when you look around the house and everything is beautifully, wonderfully, clean.”
The new platform is live across TV, BVOD, OOH, audio and social media, as well as owned channels and in-store.
Credits:
Client: Godfreys
Creative agency: Thinkerbell
Media agency: Nunn Media
Production partner: Cutting Edge
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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