Thinkerbell lands Flybuys media account ahead of major ‘brand evolution’
Customer loyalty program, Flybuys has shifted its media buying account to independent full-service agency Thinkerbell, bringing an end to its relationship with OMD, Mumbrella can reveal.
The move comes a fortnight after OMD was reappointed by Coles as part of its new bespoke ‘Smith Street’ agency to service the supermarket going forward. Coles Group owns 50% of Flybuys, with Wesfamrers owning the other half. 
Thinkerbell was chosen as Flybuys’ new media agency after a competitive procurement process, which saw several agencies pitching to a “cross-functional team” at Flybuys. It is understood the incumbent, OMD, and its incumbent creative and PR agency, CHEP Network were both competing for the account.
