Thinkerbell launches first work for Farmers Union with new brand platform

Kalila Welch

August 1, 2022 10:25

Indie creative shop Thinkerbell has launched a new brand platform for Farmers Union Greek Style Yogurt positioning it as the “Aussie All-Rounder”.

The campaign marks the first work Thinkerbell has created for the brand since it won the Farmers Union creative account last year. The win came after Bega finalised its acquisition of Lion Dairy and Drinks in early 2021, which saw a number of Aussie brands, including Farmers Union, returned to local ownership.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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