ThinkTV launches Media Engine to enable econometric modelling for brands

March 23, 2022 9:13

In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend of $450 million and turnover of $23 billion.

The real-life, free tool, available on the ThinkTV website, democratises the data marketers need for designing campaigns. Built with Australian marketers and their agency partners in mind, the Media Engine shows how media can be used to generate significant returns.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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