Thirsty Camel upsets ad watchdog for unsafe behaviour around power points

A TV ad for bottle shop Thirsty Camel has fallen foul of the Ad Standards Board (ASB) for depicting unsafe behaviour such as overloading a power board.

The ad, created by The T20 Group, focuses on the different, and strange, ways people work up a thirst as it positions itself as the bottleshop for “thirsty people”.

Complaints to the ASB suggested the ad was “irresponsible and could cause someone to copycat and case a fatal house fire”.