This creative agency pitted an AI vs its human creative. Who came out on top?

Shannon, the commenters have a point. I might be missing something here, but what is the end of the article?

What is the point of the execution too? The AI bit is childish, empty, and purposeless and needs to collaborate with information or education.

I don’t mean to be rude or to throw verbal/written stones. If the folks from Marley Spoon and the agency think this is great, good for them.

The article in question trivialises the role of AI in marketing by framing it as a mere gimmick. While it briefly mentions the attempt to use an AI tool, ChatGPT, to generate scripts for a Dinnerly campaign, it fails to delve into the broader implications and potential impact of AI in the industry. The focus on AI’s struggle to generate suitable copy disregards the advancements and potential benefits that AI can bring to marketing strategies. + The tool dodn’t fil, the pilot did it – don’t mistake absence of evidence for evidence of absence

If you going to lead with that headline, the article should honour the title with more substantial news or analysis beyond the superficial description of Dinnerly’s new brand campaign. Instead, it highlights trivial aspects such as rhymes and the struggle of AI in generating copy. This superficial approach limits the any understanding of the campaign’s significance and fails to address important questions about its effectiveness and thoughts behind.

As AI plays an increasingly prominent role in marketing and other industries, how about implications, successes, and challenges?

Keen to hear your thoughts too. And wishing the best to Marley Spoon and The Being Group folks.