‘This is a significant partnership for the advertising sector’: SBS teams with IMAA for inclusion training
SBS and the Independent Media Agencies of Australia have entered into a partnership which offer up SBS’s deep library of inclusion training to over 175 Australian agencies represented by the industry body.
Under the partnership, SBS will become the official diversity and inclusion partner of the IMAA.
“This is a significant partnership for the advertising sector,” said Jane Palfreyman, SBS chief marketing and commercial officer.
“SBS lives at the intersection of public and commercial media and this deal means we will be providing important training to many of the leading independent agencies across the advertising sector.
“The Program is built to be online, interactive and informative, and is delivered in a very engaging manner. The businesses and agencies who have access to this world-class training for their people also get the reassurance that they are meeting the latest legislative requirements when it comes to areas like workplace behaviour.”
The SBS Inclusion Program is “designed to help employers maximise the benefits of diversity and inclusion through Australia’s leading online training courses – covering core inclusion skills, gender equity, cultural diversity, disability, First Nations, LGBTIQ+, generational diversity, and appropriate workplace behaviour” and to ensure employers are able to meet new legal requirements by providing specific training around issues such as workplace sexual harassment.
IMAA chief Sam Buchanan said the industry body is “delighted to partner with SBS to provide this important program for our members. Diversity and inclusion is one of the IMAA’s key pillars and the training program provided by SBS will help not only educate our members but also ensure compliance with workplace standards.
“We have partnered with SBS because they house a significant amount of knowledge and training materials, as well as the desire to make real positive change, which will only benefit our members.”
Learn more about the SBS Inclusion Program
Keep up to date with the latest in media and marketing
Linkedin
Have your say