‘This is the evolution of the advertising market’: Criteo’s Megan Clarken on cookies, retail media and where the industry is headed
Megan Clarken is one of the ANZ market’s biggest advertising industry exports. With a career that spans the advent of Google to the demise of the third-party cookie, Mumbrella’s Kalila Welch sat down with the Criteo CEO to get her take on what comes next.
There are few ANZ advertising exports who have enjoyed such longevity at the global level as Megan Clarken.
While historically more media shy than some of her counterparts, Clarken’s career has so far managed to intersect critical points in the evolution of digital media and marketing measurement, making her well placed to weigh in on some the key issues facing the industry at present.
Since 2019, Clarken has overseen a significant strategic transformation at the helm of global adtech company Criteo, amping up its commerce media platform and programmatic offering.
