‘This is the only way a bank can work ethically’: P&N ad takes aim at Royal Commission findings

Mutual bank P&N is hoping to capitalise on the adverse findings coming out of the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, by saying its model is the only way a bank can operate ethically.

Created by 303 MullenLowe, the campaign forms part of the bank’s ‘Power of &’ brand platform and intends to show its commitment to people and the emphasis it places on all employees.

John Linton, planning director at 303 MullenLowe, said in a statement: “The Royal Commission has placed a spotlight on the ethics and integrity of the big banks. It’s an incredibly important time for people to know that there are legitimate alternatives like P&N out there who are set up to represent and benefit their customers, rather than shareholders.”