This not-for-profit is revolutionising Google Ads and SEO for suicide prevention
Trigger warning: This article contains discussions about suicide. Support is available from Lifeline on 13 11 14.
In a world where the internet is often the first place people turn to for help, one Black Dog Institute researcher is leveraging popular marketing strategies to reach people in their darkest moments.
Dr. Sandersan Onie and his team are harnessing the power of Google Ads and SEO – tools commonly used by marketers to increase visibility and drive sales – to tackle one of the most pressing public health issues: suicide prevention.
